Innovation is like…

Innovation is like building Sand Castles:
You experiment and shape until you find the right model.

When was the last time you experimented with something? Did you allow yourself to make mistakes? Or are you postponing it because you don’t know where to start?

Nice to meet you

KrullSolutions guides teams and organisations during their innovation journey. We teach, coach, and guide you. With your end goal in mind, you learn and experiment with new technologies, methodologies, and business models. And – once ready for it – we support you to build what you need: new products, services, skillsets, ecosystems or organisations.

Our vision is: Inspire People to be Curious.
We want you to learn and experiment in an authentic way. Be prepared for a more digital and ever changing future.


Innovation, we all have to deal with it sooner or later. But how to innovate, where to start?
Children experiment all the time, it’s their natural way of learning.
I often hear people say they innovate, but in reality, they still do the same things: following a prefab structure and trying to avoid errors.

With our approach of LearnDreamBuild we guide you through the different stages of your Innovation Journey, all the way to your end goal. And even when you reached your end goal we stay around, just in case you want to learn more.

Translating the often difficult tech language into ‘normal’ language or explaining a new hype. It’s all part of the journey.
Feel free to ask a question, it’s a sign of curiosity, which is the basis for Continuous Learning!

What do we mean by Innovation Journey?
Scroll down and read further…

Curious about the Innovation stages of LearnDreamBuild?
Go to Approach

Looking for Coaching on the Job?

Go to Contact

Hope to meet you soon, online or offline.

Best regards,

Manuela Krull-Mancinelli,
Founder and CEO KrullSolutions

Innovation Journey

There is no ‘one size fits all’ when it comes to innovation. As new technologies are entering our world faster and faster you can imagine many things are going to change.
The question is: what exactly will change and how will you be impacted?

All organisations – whether small, big, private or public – start to wonder if they should act now or can afford to postpone action. One way or the other, at some point in time, you will review your strategy and start thinking about innovating.

Sounds easy, but how and where do you start innovating? How to get the buy in from your colleagues?

KrullSolutions can support you during your entire Innovation Journey. It starts with awareness, inspiration and learning new skills. Once you know enough (do you ever know enough?…) you probably want to start experimenting with new technologies or new methodologies. Trying to create new business models using the latest new techniques. Or maybe you want to set up a startup or scale your startup to the next level?

The output of these experiments is typically something you take seriously and want to bring further.

During all of these scenarios KrullSolutions can support you.

There is no ‘one size fits all’, however it’s always about SOS: Skills, Organisation and Systems. Are you ready for it?

About us

Founded in 2011, Krull Solutions has been delivering
Digital Transformation Services from the start.

In 2015 Innovation Services
were added to the portfolio.

Creativity & Structure are at the core of everything we do,
inspiring people to be curious.

We believe that curiosity is the basis for Continuous Learning.

News, Articles & Events

In order to network and learn from each other an innovation community ‘SmartCommunity’ has been set up. It is a Meetup group which organises events in the area of Business & newtech, with topics related to either the tech side or the business side of innovation.

If you register on SmartCommunity you’ll get updates about the upcoming events. However due to the pandemic we stopped the onsite events and are discussing a new format. Stay tuned.

Interested in video’s made by entrepreneurs for entrepreneurs? Go to our YouTube channel ‘AllyTown‘, where we started this small scale experiment.


Looking for support during your Innovation Journey?

Would you like to be part of a growing innovative network, searching for specific skills, or looking for more capacity to enforce your team?
Feel welcome to connect.

If we cannot help you ourselves we will be transparent about it and we can probably link you to someone from our community who can.

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